How Much Do Moving Leads Cost?
Moving leads fall into two pricing models, and they work completely differently.
Shared leads charge per lead. You pay $25–$80 each time someone's contact information is sent to you — and to every other mover in your market simultaneously.
Exclusive subscriptions charge a flat monthly rate. You own a territory. Every lead in that area is yours for the month, no matter how many come in.
The sticker prices look similar on paper. The actual cost per job booked is not.
What Do Shared Moving Leads Cost? (Angi, Thumbtack, Google LSA)
Angi
Angi typically charges $15–$85 per lead depending on job size, location, and season. Most residential movers report spending $2,000–$3,000 per month.
Each lead goes to 5–7 movers at once. That's not a speculation — it's how their model works. You're competing the moment you open the contact.
At a typical 3–6% close rate on shared leads, a mover spending $2,000/month closes 1–2 jobs. That puts the real cost per job at $1,000–$2,000 — before crew, gas, or equipment.
Watch out: Angi contracts
Angi uses 12-month contracts with auto-renewal. Early cancellation fees run 30–35% of the remaining contract value. One mover cited an $8,000 termination fee when they tried to leave mid-contract.
Thumbtack
Thumbtack charges $25–$60 per lead for movers, spiking to $80+ during peak moving season (May–August). Unlike Angi, Thumbtack does not require a long-term contract — you set a weekly budget and pay per lead.
The same competition problem applies. Thumbtack sends your lead to 3–5 movers. At an average $45/lead and 5 leads needed to close one job, you're paying $225 per job minimum — and that's an optimistic close rate.
Google Local Services Ads (LSA)
LSA charges $25–$50 per lead in most markets, higher in competitive metro areas. Fewer movers compete per customer than Angi or Thumbtack, so close rates run slightly better — but you're still not exclusive. Multiple movers in the same area all receive leads from LSA.
LSA also requires Google Guaranteed certification, which involves a background check, insurance verification, and approval process.
What Do Exclusive Moving Lead Subscriptions Cost?
EasyMoverLeads
| Plan | Monthly Cost | Territories |
|---|---|---|
| Starter | $347/mo | Up to 5 zip codes |
| Growth | $597/mo | Up to 15 zip codes |
Annual option: 2 months free ($3,470/year for Starter).
One mover per zip code. Every lead in your territory is delivered immediately. No contracts — cancel anytime.
Before subscribing, you can check how many leads came through your territory last month. If your zip generates 6 leads and you need 3 to cover costs, the math either works or it doesn't. You know before you commit.
BookTheMove
| Plan | Monthly Cost | Volume | Geography |
|---|---|---|---|
| Growth | $397/mo | 25 emails/day | Up to 3 counties |
| Pro | $697/mo | 50 emails/day | Up to 3 counties |
| Scale | $1,197/mo | 100 emails/day | Unlimited |
BookTheMove sources leads from real estate listing data. Territory exclusivity is county-level, not zip code level. No contracts.
The Number That Actually Matters: Cost Per Closed Job
Cost per lead is a distraction. The real question is: what does it cost to close one paying customer?
Angi
- Monthly spend: $2,000
- Leads received: ~40
- Close rate: 5%
- Jobs closed: 2
$1,000/job
Thumbtack
- Monthly spend: $1,500
- Leads received: ~35
- Close rate: 8%
- Jobs closed: 2.8
~$535/job
EasyMoverLeads
- Monthly cost: $347
- Leads received: ~15
- Close rate: 20–25%
- Jobs closed: 3–4
$87–$115/job
The monthly subscription looks like more until you do this math. Then it looks like the only sensible option.
Why Pay Monthly Instead of Per Lead?
The per-lead model feels safer because you only pay when you receive something. But that logic breaks down fast.
Per-lead pricing:
- Costs spike in peak season
- No control over how many competitors get the same lead
- A bad week still costs you money
- No territory protection
Monthly subscription:
- Fixed, predictable cost every month
- Easy to budget
- Territory is locked — competition doesn't change
- More leads in a busy month = better ROI, not higher cost
ROI Calculation: What Does a Mover Need to Close to Break Even?
Run this yourself. The inputs are simple.
EasyMoverLeads Starter at $347/month:
Take your average revenue per job. Say $1,200 for a local residential move.
To break even: $347 ÷ $1,200 = 0.29 jobs per month.
You need less than one-third of one job to cover the subscription. If your territory generates 10 leads and you close 2, you're up $2,053 after the subscription cost.
Angi at $2,000/month:
$2,000 ÷ $1,200 = 1.67 jobs per month just to break even. With shared leads, you're closing 5% of what you receive — so you need 33 leads just to close those 1.67 jobs.
That's the math movers don't do until they've been on Angi for six months.
What About Free or Low-Cost Lead Sources?
Referrals: Excellent close rates (often 50%+) but not scalable without an active program. You can't predict volume month to month.
Google Organic / SEO: Long-term play. A well-optimized website can generate inbound leads, but ranking takes 6–18 months and requires ongoing investment.
Facebook/Nextdoor: Useful for visibility and reviews. Direct job generation is inconsistent.
Yard signs and local partnerships: Real estate agent referrals, storage facilities, apartment complexes. Low cost, high trust — but requires active relationship maintenance.
Most established movers use a mix. But when you need predictable monthly lead volume, paid lead generation is the lever you can control. The question is which model gives you the best math.
How to Evaluate Any Moving Lead Service Before You Pay
Before committing to any lead service — shared or exclusive — ask these five questions:
- 1How many movers receive the same lead? If the answer isn't "one," you're sharing.
- 2What is the average close rate for your customers? Ask for a real number, not a range.
- 3Can I see my territory's lead volume before I commit? If they can't show you, walk away.
- 4Is there a contract? Angi-style 12-month contracts with cancellation fees are a red flag.
- 5What does a lead actually include? Name, phone, and move date minimum. Anything less isn't a lead.
See Pricing and Check Your Territory
EasyMoverLeads starts at $347/month for up to 5 zip codes. Check your territory to see how many leads your market generated last month.
No credit card. No commitment.
FAQ
How much do moving leads cost on Angi?
Angi charges $15–$85 per lead depending on market and job size. Most movers spend $2,000–$3,000 per month total. Each lead goes to 5–7 competitors simultaneously, so the real cost per job closed typically runs $1,000–$2,000.
How much do exclusive moving leads cost per month?
Exclusive moving lead subscriptions range from $347/month (EasyMoverLeads Starter, up to 5 zip codes) to $1,197/month (BookTheMove Scale tier). The key difference from per-lead pricing: you get every lead in your territory for the flat monthly fee, and no other mover receives those leads.
Are exclusive moving leads worth the cost?
For most movers, yes — once you run the cost-per-closed-job math rather than cost-per-lead. Shared leads at Angi typically close at 3–6%, putting the real cost per job at $1,000+. Exclusive leads close at 20–25%, putting the cost per closed job at $60–$150 depending on your territory and subscription cost.
Can I pay per lead instead of a monthly subscription?
Most shared lead platforms (Angi, Thumbtack) offer pay-per-lead pricing. Exclusive territory services like EasyMoverLeads use a monthly subscription model because the exclusivity is tied to the territory, not individual leads. You pay to own the zip code, not each contact.
How many leads can I expect per month?
Lead volume depends entirely on your territory. Active suburban zip codes can generate 30–40 leads per month. Smaller markets may generate 6–10. Before subscribing to EasyMoverLeads, you can check your territory's lead volume from the previous month — no commitment required.
Does EasyMoverLeads require a contract?
No. Month-to-month, cancel anytime. Your territory is held as long as you're subscribed. If you cancel, it goes back into the pool.
What is the difference between moving lead cost and customer acquisition cost?
Cost per lead is what you pay to receive a contact. Customer acquisition cost (CAC) is what you actually pay per closed job — total monthly spend divided by jobs booked. CAC is the number that matters. On shared leads with a 5% close rate, paying $45/lead means your CAC is $900. On exclusive leads with a 20% close rate, paying $347/month for 15 leads means your CAC is roughly $115.
Compare the specific platforms
Also see: What are exclusive moving leads?