Cost benchmark
The only moving lead cost that matters is cost per booked job.
Cost per lead can hide the real problem: shared leads often require more chasing, more discounting, and more follow-up for the same booked move.
Channel
Typical pricing model
Competition
What to measure
Shared marketplaces
Usually pay per lead or ad package
Multiple movers may receive the same opportunity
Booked jobs, not raw lead count
Google Ads / LSA
Pay per click or per lead
Compete in search results and auctions
Qualified calls, booked estimates, cost per won job
SEO
Time, content, reviews, technical work
Compete in organic and map results
Organic quote requests and booked jobs by market
Referrals
Relationship and operational investment
Lower direct competition
Referral source, close rate, repeatable partner flow
EasyMoverLeads
$347/mo Starter or $597/mo Growth
Exclusive territories. No competing movers in your ZIP.
Delivered leads, replies, quotes, won jobs
Simple math
Use the same scorecard for every channel.
For each channel, track how many opportunities came in, how many were reachable, how many became quotes, how many booked, and how much gross margin those jobs produced.
EasyMoverLeads pricing is subscription-based: Starter is $347/month for up to 5 ZIP codes, and Growth is $597/month for up to 15 ZIP codes. There are no per-lead charges listed on the pricing page.
Benchmark formula
Monthly channel spend / booked jobs = cost per booked job
Then compare that number against job value, crew capacity, and the type of work you actually want to book.